Mika
VIP Contributor
Marketing Campaign by Channel refers to the marketing method where you mainly focus on the marketing channel, or marketing platforms to be precise.
There are a lot of ways to do marketing based on the channel, for example, SEO, content marketing, social media marketing, email marketing, paid search, display advertising, messenger marketing, affiliate marketing, influencer marketing, video advertising, audio advertising, etc.
You might be surprised to see SEO listed as a marketing method. Well, SEO is also a kind of marketing. The purpose of SEO is to rank your business or website on search engine so that you can generate traffic and sales.
While creating a marketing campaign by channel, you need to understand the marketing method and the channel you are using. For instance, when you are doing paid search, you will have to find proper keywords and target your campaigns for these keywords. For social media marketing, you will have to choose the platform based on your target audience.
There are a lot of ways to do marketing based on the channel, for example, SEO, content marketing, social media marketing, email marketing, paid search, display advertising, messenger marketing, affiliate marketing, influencer marketing, video advertising, audio advertising, etc.
You might be surprised to see SEO listed as a marketing method. Well, SEO is also a kind of marketing. The purpose of SEO is to rank your business or website on search engine so that you can generate traffic and sales.
While creating a marketing campaign by channel, you need to understand the marketing method and the channel you are using. For instance, when you are doing paid search, you will have to find proper keywords and target your campaigns for these keywords. For social media marketing, you will have to choose the platform based on your target audience.
