Mika
VIP Contributor
There are different types of marketing campaigns, and marketing campaigns by purpose is one of them. When you are marketing by purpose, you are basically focused on building customers and generating sales or leads. Some of the common purposes of this type of marketing campaigns are product awareness, user acquisition, upselling or cross-selling, customer referral, product release, building community, customer retention, building returning customers, etc.
When you are creating a marketing campaign by purpose, you will be advertising your products and services so that more sales will come. You will also be marketing and promoting your business s that you will build your business brand.
First and foremost, you need to be clear on your goal. You need to determine what you should get by the end of your marketing campaign, and organize your campaign accordingly. Let’s say you want to build a community, you will have to choose a platform where you want to build a community and create a campaign centered around that goal.
When you are creating a marketing campaign by purpose, you will be advertising your products and services so that more sales will come. You will also be marketing and promoting your business s that you will build your business brand.
First and foremost, you need to be clear on your goal. You need to determine what you should get by the end of your marketing campaign, and organize your campaign accordingly. Let’s say you want to build a community, you will have to choose a platform where you want to build a community and create a campaign centered around that goal.
