How to Create a Professional Brand Online Part II

Holicent

VIP Contributor
I've been writing about how to make your brand online visible to employers for some time. This is part two of that series. Read and have fun.

Get a personalized email address.

No, we are not referring to a Hotmail, Gmail, or Yahoo account—everyone has one. A personalized email is one that is hosted on your own personal domain name, which is what we mean by that.

After purchasing your website's domain, you can set up your own email address, such as [email protected]. co. uk). If your name is already taken, you can stand out by adding your middle name or first name (for example, johnosmith).

Keep your personal social media accounts private.

Facebook is probably one of the first results a recruiter sees when they search for you on Google. Changing your privacy settings is worth the time and effort because of this. Make certain that they can only see what you want them to.

There are numerous ways you can "boss resistant" your web-based entertainment profiles.

For instance, you could create an Instagram alias account for friends if you want to keep your "social you" and "professional you" separate online. However, we would advise against stating in your social media bios that you have a separate private account. This might come across as a little suspicious to some people.

Try changing your usernames to include your middle name or a shorter version of your name (for instance, changing your name from John to jhn). You will be able to conceal it from employers who are looking for you in this manner.

Keep your profile picture semi-respectable, and keep in mind that you can set your privacy settings so that anyone tagging you in a post or photo must first get your permission. Another reason not to add strangers to Facebook is because of this. It could be an undercover recruiter looking up potential candidates.
 
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