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How to Do Media Segmentation for Your Marketing Plan
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[QUOTE="Jasmine, post: 158575, member: 49159"] Marketing involves running ads and publishing promotional materials on mass media platforms like radio, television, newspapers, and the internet. In order to find out which platform will give you highest result, you need to do media segmentation for your customers. Here are the key pointers. Find out what is your potential customers’ favorite social sites are. If you find your most of your customers using facebook, advertise on facebook, if you see highest concentration on twitter, advertise on twitter. Find out which website they visit. What are your customers’ favorite websites, find out and advertise on those websites. Find out which search engines they use most. Google is the most uses search engines, but if your customers use Yandex, consider advertising on Yandex. Find out which TV channel, radio station, or newspaper they use most. [/QUOTE]
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How to Do Media Segmentation for Your Marketing Plan
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