How to influence buyer decision through advertising!

[Mellorando]

Advertisements play a major role in persuading, informing and reminding both potential and existing customers towards making a purchase decision. It plays a vital role in shaping dreams and aspirations and helps customer take conscious product and brand decisions.
Advertising helps to inform the target audience about the product. Providing information is closely related to creating awareness of the product. Potential customers must know about a product, such as product features and uses. Proper product information can help the consumers in their purchase decision.Advertising has brought in an advanced manner of building awareness about any product or a service in the society. It has enabled the consumers to have knowledge about the service or the product before making any purchase. Advertising has grown on the levels of creativity and innovation.
a potential customer may be influenced into greater or lesser extent by a combination of the following factors:
1 Packaging
2 performance of the products
3 service facilities available
4 channels of distribution and location 5availability of goods and services
6 opinion of others
7 credit facilities
8 advertising
9 sales promotions which offers special
incentives
10 branding and the quality of the product 11price to the ultimate buyers

 

[Jasz]

Advertising helps influence consumer decision process by providing information about products and services to targeted consumers.

Rewards and Incentives

How to influence buyer decision through rewards and incentives- When you're choosing a supplier, what you may be paying attention to is their price. Indeed, the price of an item plays an important role in determining your choice of supplier. For many products and services, a low price is one of the first criteria that customers tend to use when making a purchase decision. However, it's not just about price – suppliers need to offer you additional benefits so that you consider them further. Rewards could include things like discounts if particular volumes are purchased or loyalty scheme if you buy from that supplier for a period of time.

Customers also like durable products. Make testimonials available, if any .

 

[btaliat]

A good seller must know how to win the hearts of his customers using different means. The first thing to do is to make sure that there is selling of quality goods and products for customers. This will win the hearts of the customers and even attract more customers. The other thing is to make sure there is feedback from the customers. This will make the sellers to know the strength to improve on and the weakness to avoid.

 

[Mataracy]

The customers can be influence by the company through many of these means you had already mentioned above.
Company can influence customers through advertisement of their product .
If the brand of the product is very attractive it can really convinced customers to buy the product.
The quality of the product can also propel them to buy a product..
The price of the product can also influence the way many customers we be demanding for the product since there is competition all around.

 

[Good-Guy]

There are many ways you could influence customers to buy your products. One of the best ways to do that is to advertise your products online and provide some free samples of your product. Some other ways to gain attention of your customers is to hire salesperson and give them the job to market your product. Door to door advertisement and marketing is certainly not an outdated way to promote your goods and services and it is still being used to increase sales by many companies. Apart from all this, you may also provide coupons and exclusive low prices for regular customers to secure them.

Location might also play a vital role, so make sure that you get your business set in a location where you can get many customers easily. An easy way to do that is to start a business in the central of the main market. Otherwise, you may have a harder time getting attention. make sure that you promote high quality products and target specific audience. You could also provide free home delivery. As far as credit facility is concerned, I would not encourage it until or unless it is necessary. You may, however, provide credit to people who become your regular customers.

 

[Kingsley]

Influencing a buyer's decision is best done through advertising, as we know advertising is a process of creating awareness of a product or services. Now the content that will be in the advert is what truly makes the difference, the advertisement in itself will not make any difference, what matters most is the content in the advert. And more so buyers are also price conscious when ever one is trying to convince a buyer to go for a particular product or service we must try as much as possible to ensure our price is lower than that of our competitors, another thing again buyers will always consider is the quality of the product or service you are trying to convince them to buy.

We must also put into consideration consumers satisfaction by creating a platform where buyers can provide you with feed back as to the product. Then we can also provide them with an after sales service as this will give them the assurance thay the product or service they are buyer is authentic and it will give them a sense of belonging. We should also go the extra mile by assuring them that I you will check on how well they are doing with the product or service.

 

[Alexandoy]

I believe that proper advertising can sway the decision of the public to patronize your product or service. That is the concept of the giant billboards that we see on the roads. There is a handsome or beautiful model on the billboard in promoting the product. The passersby are attracted to the image of the model but eventually the product will be imprinted on their minds. That is the power of advertising. It has a subliminal effect on the public (at least for those who saw the billboard). It is like an auto suggestion to remember the advertisement and in effect you remember the product. However, the effect of advertisement is not 100% because there are "users" of a product that remain loyal to the product regardless of the hype in the advertisement. For me, it is all right to try the new product based on the ads but if the product is not really outstanding then I would be loyal to the product that I always use.