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How to influence buyer decision through advertising!
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[QUOTE="Alexandoy, post: 207234, member: 25510"] I believe that proper advertising can sway the decision of the public to patronize your product or service. That is the concept of the giant billboards that we see on the roads. There is a handsome or beautiful model on the billboard in promoting the product. The passersby are attracted to the image of the model but eventually the product will be imprinted on their minds. That is the power of advertising. It has a subliminal effect on the public (at least for those who saw the billboard). It is like an auto suggestion to remember the advertisement and in effect you remember the product. However, the effect of advertisement is not 100% because there are "users" of a product that remain loyal to the product regardless of the hype in the advertisement. For me, it is all right to try the new product based on the ads but if the product is not really outstanding then I would be loyal to the product that I always use. [/QUOTE]
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