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How to Launch Your First Ad Campaign on Facebook
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[QUOTE="Mika, post: 240853, member: 29399"] Before you launch your ad campaign on Facebook or any other platform, including Google, you need to remember a couple of things. Find your audience: You cannot attract 15-year-old kids and 50-year-old men with the same ad even when the product might be used by kids as well as old men. If you are targeting kids, your ad should be appealing to the kids, if you are targeting adults your ads should look appropriate to the adults. How you design ads have a lot of things to say about the success of your ad campaign. Let's say you are selling a product for a 10-year-old kid. However, a 10 years old kid is not allowed to register on Facebook. How do you attract your customers to buy your product? You will have to target your ad to capture the attention of people who have kids. If your product is for 10 years old kids, you need to attract parents of 10 years old, if your product is for 3 years old toddlers, you will have to target your ad to the parents who have 3 yers, old toddlers. You can generate sales only when your ad reaches the right age group. [/QUOTE]
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How to Launch Your First Ad Campaign on Facebook
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