Mika
VIP Contributor
Your business needs to be unique if you want to continuously generate revenue. Just forget about blending into the market! Your business needs to stand out like a peacock in a penguin colony.
There are two main ways to make your business unique: offer something that no one has offered (think of the iPhone in a sea of Android phones, or Mac among PCs) or launch a mind-blowing marketing campaign that grabs attention. Remember, unique doesn't always mean expensive product. Mild blowing marketing does not have to be costly. A creative approach can go a long way in making your business shine.
There are two main ways to make your business unique: offer something that no one has offered (think of the iPhone in a sea of Android phones, or Mac among PCs) or launch a mind-blowing marketing campaign that grabs attention. Remember, unique doesn't always mean expensive product. Mild blowing marketing does not have to be costly. A creative approach can go a long way in making your business shine.
