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Before you start any planning, think about how people would like to see your event. Who will attend? What is the reason for the event or celebration? What goal do you want to achieve? Do you have specific goals or results that you expect after the event? An event should be used to promote the business and as an opportunity to strengthen relationships with employees, customers and buyers.
Here are some important tips that will help you manage the planning and delivery of an event, whether small or large.
1. Start planning ahead
There is no such thing as too much time to plan the event. For big events, planning starts four or five months in advance. For smaller events, it takes a month or two. Try to complete all large contracts (location and suppliers) one month before the event date.
2. Make a detailed list of tasks
Start on the day of the event and make a detailed list of each task to be performed, assign a deadline and a responsible team member. Some deadlines may be changed, but it is important that the deviations are not too large.
3. You have a plan B for all activities
For something it will be too late, something will not be done at all, and something will certainly go very, very wrong. Anticipate which aspects will most influence the event and create backup plans for each of them.
4. Negotiate with suppliers
You can negotiate everything, even if you are told you can't. Before you talk to your suppliers, make a list of everything you need from them, set a budget, and then ask for a 5–10% discount. There are always unforeseen costs (event taxes, service reward, etc.), so any discount can help. Sellers are battling dozens of competitors and will almost always offer you a discount if you sign a contract with them.
5. The location of the event is very important
The location for your event is very important to its success. There are many factors that need to be considered, including the capacity of the room, the technical equipment, if there are special demands for the ramp / elevator, how many tables and chairs will be needed for the guests. The proximity of the hotel to foreign guests is also very important for accommodation.
6. Make sure you have enough food and drink for everyone
Think about what you will serve. The lunch? Appetizer? Dinner? Swedish buffet? What drinks will be served? The catering service is a good solution if you want others to take care of the food. Make a good menu to thank all the guests. If you intend to serve alcohol, you must also provide transportation for those who will not be able to drive.
7. Hear about your event
Advertising and marketing are essential to the success of events. There are many ways you can get people to hear about your event. Depending on your guests, you can also decide how to promote them. If the event is primarily for young people, use social networking as a communication channel. Consider filling out your ad with inexpensive flyers or email invitations.
8. Ensure good sound
Good sound is a very important factor to consider. Who is responsible for the sound system? Is the speaker suitable for the public? How many people will be present? Do artists require accommodation or transportation?
9. Parking schedule
If you are expecting a lot of guests, make sure you have enough parking spaces. Selected parking lots must be close to the event location. If you have delivery machines, waiters or special equipment, you need to make sure that everyone knows the best location for unloading.
10. Pictures, pictures, as many pictures as possible
Pictures are the best way to illustrate the success of an event. If your budget allows, hire a photographer. If not, hire a member of the team and equip them with a quality camera. For many clients, if there are no pictures from the event, it's as if it didn't even take place. Make arrangements with the photographer to send you selected photos that you can immediately post on your site or on social media.
Organizing the event requires skills in organizing and managing projects. Relationships with the customer, team members and suppliers, on the other hand, require communication skills and negotiation strategies. After training in the Marketing and marketing management department, you will assimilate all the knowledge necessary for the successful realization of the event, whether it is a business conference or an employee party.
Here are some important tips that will help you manage the planning and delivery of an event, whether small or large.
1. Start planning ahead
There is no such thing as too much time to plan the event. For big events, planning starts four or five months in advance. For smaller events, it takes a month or two. Try to complete all large contracts (location and suppliers) one month before the event date.
2. Make a detailed list of tasks
Start on the day of the event and make a detailed list of each task to be performed, assign a deadline and a responsible team member. Some deadlines may be changed, but it is important that the deviations are not too large.
3. You have a plan B for all activities
For something it will be too late, something will not be done at all, and something will certainly go very, very wrong. Anticipate which aspects will most influence the event and create backup plans for each of them.
4. Negotiate with suppliers
You can negotiate everything, even if you are told you can't. Before you talk to your suppliers, make a list of everything you need from them, set a budget, and then ask for a 5–10% discount. There are always unforeseen costs (event taxes, service reward, etc.), so any discount can help. Sellers are battling dozens of competitors and will almost always offer you a discount if you sign a contract with them.
5. The location of the event is very important
The location for your event is very important to its success. There are many factors that need to be considered, including the capacity of the room, the technical equipment, if there are special demands for the ramp / elevator, how many tables and chairs will be needed for the guests. The proximity of the hotel to foreign guests is also very important for accommodation.
6. Make sure you have enough food and drink for everyone
Think about what you will serve. The lunch? Appetizer? Dinner? Swedish buffet? What drinks will be served? The catering service is a good solution if you want others to take care of the food. Make a good menu to thank all the guests. If you intend to serve alcohol, you must also provide transportation for those who will not be able to drive.
7. Hear about your event
Advertising and marketing are essential to the success of events. There are many ways you can get people to hear about your event. Depending on your guests, you can also decide how to promote them. If the event is primarily for young people, use social networking as a communication channel. Consider filling out your ad with inexpensive flyers or email invitations.
8. Ensure good sound
Good sound is a very important factor to consider. Who is responsible for the sound system? Is the speaker suitable for the public? How many people will be present? Do artists require accommodation or transportation?
9. Parking schedule
If you are expecting a lot of guests, make sure you have enough parking spaces. Selected parking lots must be close to the event location. If you have delivery machines, waiters or special equipment, you need to make sure that everyone knows the best location for unloading.
10. Pictures, pictures, as many pictures as possible
Pictures are the best way to illustrate the success of an event. If your budget allows, hire a photographer. If not, hire a member of the team and equip them with a quality camera. For many clients, if there are no pictures from the event, it's as if it didn't even take place. Make arrangements with the photographer to send you selected photos that you can immediately post on your site or on social media.
Organizing the event requires skills in organizing and managing projects. Relationships with the customer, team members and suppliers, on the other hand, require communication skills and negotiation strategies. After training in the Marketing and marketing management department, you will assimilate all the knowledge necessary for the successful realization of the event, whether it is a business conference or an employee party.