Who can help you answer your research question? Is it your customers, employees, or consumers who are not using your product? You must identify this population and understand the best way to reach them (social media, email, your website, etc).
Design and pre-test surveys
Designing the questionnaire carefully and then pre-testing it before sending it to your entire audience is crucial to getting data that are valid and reliable. For example, careful survey design and pre-testing can help bring clarity and reduce the chance that respondents may interpret the meaning of questions differently.
