Jasz
VIP Contributor
A lot of people are intimidated by Facebook ads. They think it’s complicated and hard to master, that they have to be experts in copywriting and landing page optimization before they can begin using the platform.
The truth is that Facebook ads are actually pretty easy once you get started. And the more you understand about how they work, the more effective your campaigns will be.
That’s why I want to take a moment today to talk about how answering your audience’s questions is one of the most important things you can do when it comes to understanding what works and what doesn’t on Facebook.
The first step in answering your audience’s questions is making sure that you know who they are and what they want from you. You can do this by creating a customer persona for each of your target audiences – including any groups or segments that might be relevant for them (for example, women over 50).
Once you have identified which groups make up your target audience, then it’s time to ask yourself some questions:
What problems do they have? What are they looking for? What are their needs? How can we help them solve these problems?
The truth is that Facebook ads are actually pretty easy once you get started. And the more you understand about how they work, the more effective your campaigns will be.
That’s why I want to take a moment today to talk about how answering your audience’s questions is one of the most important things you can do when it comes to understanding what works and what doesn’t on Facebook.
The first step in answering your audience’s questions is making sure that you know who they are and what they want from you. You can do this by creating a customer persona for each of your target audiences – including any groups or segments that might be relevant for them (for example, women over 50).
Once you have identified which groups make up your target audience, then it’s time to ask yourself some questions:
What problems do they have? What are they looking for? What are their needs? How can we help them solve these problems?