King bell
VIP Contributor
For webmasters, website user engagement is very important because of numerous advantages. When users are engaged they are happy, more likely to stick around for a while, come back later and click through more pages thus increasing conversion rates. Optimizing user engagement also improves metrics such as time on site, bounce rate or conversion rate which shows that the visitors have had a good experience with your content or overall usability of the website. Furthermore search engines love engaged users too since it means better SEO performance; higher rankings in SERPs (search engine result pages); and more visibility which leads to higher organic traffic from top positions in SERP’s based on user-engagement signals.
