Ganibade
Verified member
The average open rate for transactional emails is 48%, compared to 18% for non-transactional emails. This is so because clients highly value and expect transactional emails.
Few marketers, however, take use of them, which results in a significant loss of potential revenue. You can boost email engagement and increase customer revenue by correctly optimizing your transactional emails.
1. Make customized emails
Personalize every email you send. Add the name of the receiver. This will increase the open rates and assist in getting it distributed. Simply put, we like seeing our name.
Make sure your submission form captures the full name of your customers and adds it to the email if you're sending a B2B automated email. Likewise, if you're sending
Make sure the customer's entire name is captured by your submission form and added to the email. Moreover, ensure sure your brand is listed as the sender if you are sending an e-commerce email. Make sure consumers may reply to it and ask questions regarding their orders.
2. Make specific suggestions for the following action.
Depending on what the buyer bought, provide recommendations for further goods they might like. If you have more information on the customer and what they could want, this is simple to accomplish for transactional emails used for e-commerce.
Every email sent to a business shouldn't be specially tailored; instead, consider it as a drip campaign. Provide a blog for the reader to read and share, and if necessary, a primer.
If they just signed up for your service, give them a primer; if they just downloaded information about your product, offer consultation.
3. Provide the customer with the information they require.
Use the website traffic statistics that you have access to! Since you know what your clients are likely to desire, don't make them browse your website after they've received an email.
Add short links to pages that your clients are likely to need in the email footer, or use strong calls to action that are tailored to their needs based on the email they are receiving. Go ahead and consider what your readers could need. This is a fantastic method to offer individualized value.
Few marketers, however, take use of them, which results in a significant loss of potential revenue. You can boost email engagement and increase customer revenue by correctly optimizing your transactional emails.
1. Make customized emails
Personalize every email you send. Add the name of the receiver. This will increase the open rates and assist in getting it distributed. Simply put, we like seeing our name.
Make sure your submission form captures the full name of your customers and adds it to the email if you're sending a B2B automated email. Likewise, if you're sending
Make sure the customer's entire name is captured by your submission form and added to the email. Moreover, ensure sure your brand is listed as the sender if you are sending an e-commerce email. Make sure consumers may reply to it and ask questions regarding their orders.
2. Make specific suggestions for the following action.
Depending on what the buyer bought, provide recommendations for further goods they might like. If you have more information on the customer and what they could want, this is simple to accomplish for transactional emails used for e-commerce.
Every email sent to a business shouldn't be specially tailored; instead, consider it as a drip campaign. Provide a blog for the reader to read and share, and if necessary, a primer.
If they just signed up for your service, give them a primer; if they just downloaded information about your product, offer consultation.
3. Provide the customer with the information they require.
Use the website traffic statistics that you have access to! Since you know what your clients are likely to desire, don't make them browse your website after they've received an email.
Add short links to pages that your clients are likely to need in the email footer, or use strong calls to action that are tailored to their needs based on the email they are receiving. Go ahead and consider what your readers could need. This is a fantastic method to offer individualized value.
