Mika
VIP Contributor
Instagram and Youtube Shorts are better platforms for publishing short videos and making money from short videos. But if you compare all short video publishing platforms, youtube is definitely the best platform. That’s why most video content creators end up using Youtube.
It is easier to build an audience on youtube because youtube has better discoverability. Discoverability on social media is mainly based on search and recommendation. You are found through search when you have done SEO, your content is recommended based on the users’ interest. Instagram does not have a lot of discoverability. Content can be discovered only through followers or tags. Instagram is of course making changes to discoverability by introducing recommendation features.
Instagram is not yet a search platform. People don’t go to Instagram to search for ideas. However, youtube is a very popular platform for searching for information. Google is the biggest search engine and youtube has that quality when it comes to finding information and ideas.
It is easier to build an audience on youtube because youtube has better discoverability. Discoverability on social media is mainly based on search and recommendation. You are found through search when you have done SEO, your content is recommended based on the users’ interest. Instagram does not have a lot of discoverability. Content can be discovered only through followers or tags. Instagram is of course making changes to discoverability by introducing recommendation features.
Instagram is not yet a search platform. People don’t go to Instagram to search for ideas. However, youtube is a very popular platform for searching for information. Google is the biggest search engine and youtube has that quality when it comes to finding information and ideas.