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The Internet's impact on advertising has had a far-reaching impact on the way business and personal communication is done. As with most industries, marketing and advertising internal processes have become more effective and efficient by moving online and, thus, can cut costs and save time.
However, the Internet has transformed advertising unique ways too. The future of marketing and advertising will always be tied to changes within the media, and the Internet is one more medium to be mastered. Thus, on top of the pressure to streamline processes, marketers and advertisers are faced with the exciting challenge of how to most effectively use a new medium for communication.
The major advantages of advertising are:
(1) introduces a new product in the
market,
(2) expansion of the market,
(3) increased sales,
(4) fights competition,
(5) enhances good-will,
(6) educates the consumers,
(7) elimination of middlemen,
(8) better quality products,
(9) supports the salesmanship,
(10) more employment opportunities,
(11) reduction in the prices of
newspapers and magazines,
(12) higher standard of living!
The benefits derived from advertising are manifold. It is one of the most important components of the marketing process.
However, the Internet has transformed advertising unique ways too. The future of marketing and advertising will always be tied to changes within the media, and the Internet is one more medium to be mastered. Thus, on top of the pressure to streamline processes, marketers and advertisers are faced with the exciting challenge of how to most effectively use a new medium for communication.
The major advantages of advertising are:
(1) introduces a new product in the
market,
(2) expansion of the market,
(3) increased sales,
(4) fights competition,
(5) enhances good-will,
(6) educates the consumers,
(7) elimination of middlemen,
(8) better quality products,
(9) supports the salesmanship,
(10) more employment opportunities,
(11) reduction in the prices of
newspapers and magazines,
(12) higher standard of living!
The benefits derived from advertising are manifold. It is one of the most important components of the marketing process.