Is there difference between sales and marketing department of a company?

[Kingsley]

It is widely believed that that sales is that department in a company that is in charge of boosting the sales of a company while marketing is also a department that is meant to improve the sales of a business.
Aagin one might also consider the size of the company. However both of them work hand in hand , and I think some companies even tag it as 'sales and marketing' department. So basically we can't have one without the other. They work hand in hand to ensure successful sales of the company's products.
The term sales, refers all activities that leads to the selling of goods and services, while marketing is the process of getting people interested in the goods and services sold. Marketing department is responsible for running campaigns to attract people to the business’ brand, product or service

Knowing these two, are there difference between them or they mean the same thing?

 

[arunima25]

Mostly they mean the same to a layman. And to my thinking too there is just a fine line or no line if we look deep. Marketing is a way to promote the product and sale it. Without marketing there won't be any sale. So most companies have this together as Sales and Marketing team. But some places, we can find some differences. Consider a sales person at a car showroom. He would try to sell the cars by listing the features and clarifying queries. And he will do his best to satisfy the consumer and sell cars. Here marketing team would have already advertised in their own way through various means to attract the consumer to the showroom.

 

[sincerem]

Yes, it is similar type of working field offline and online. Both of them are working hand in hand to balance each other. When marketing your company's goods/products to get to the targeted customers ear, we shouldn't forget that the sales department helps deliver the products to them, they make sure everything is intact, no complaints after delivering the products to the customer.

 

[Setho]

A business typically has different number of departments that are aimed to solve different kind of problems for the company and one of them is the sales department and another one is the marketing department which usually work hand-in-hand for today in their rules are different .

If you are working in the marketing department of a particular company then your job is to try to create as much engagement and awareness for the product of the business as possible . Marketting can either be direct response marketing which involves wanting the customer to buy the product at the immediate or in direct response marketing which is aimed at following multiple levels of funnels before finally presenting the products to them . You are also in charge of making the product to get enough hype as possible in the social Media platform.

If you are working in the sales department then yours is a little bit reduced and it is just all about how you can effectively exchange products and services. You are to ensure that there is enough payment methods for all your customers and the packaging is also top-notch. You have to collect reviews from customers and then evaluate where the business is going wrong from time to time.

 

[Ileana]

Sales and Marketing departments are usually thought of as entirely separate departments, with different objectives, functions, and means of measurement. Contrary to this belief, they work hand in hand to drive company revenue. Ecommerce Accelerator provides sales training as well as effective marketing strategies to the E-commerce industry. You can visit this site for more information (assiduusglobal.com)

 

[arunima25]

As far as my understanding goes, most companies and organisations these days have clubbed together the two as one single department. Even in business schools these days, Business in Marketing and Sales has emerged as a discipline together. In most of the situation the work of marketing and sales would be interdependent. One has to do a good marketting to make a good sale. So, they teach both marketing and sales techniques together. If you are a salesperson, you need to have a good marketing technique to sell the product.

 

[Jasz]

While both the sales and marketing departments of a company work toward a common goal, they have very different roles. The sales team is in charge of finding potential customers, while the marketing team is in charge of informing those potential customers of the product's existence.

According to traditional definitions, the marketing team is responsible for creating awareness around a product or service that the company offers. This can take the form of advertising on social media or TV commercials, or even more low-key tactics, such as word of mouth advertising at local events. Marketing often involves research into market trends and demographics. For example, a marketing team may consider how to best reach an audience of men between the ages of 18 and 35 with a new brand of deodorant.

The sales department works to turn that awareness into revenue by taking people from being aware of a product to deciding to actively purchase it. These efforts could be as simple as promoting items that are on sale at a store to more involved activities like asking a business to sponsor an event in exchange for exposure to their target audience.