Keys to Build Effective Content

[Mika]

Content is the key to build audience, generate traffic, build engagements, and generate sales and lead.

When people follow you on social media that’s because of your content. When you receive traffic to your website or store that’s because of your content. When you generate sales that’s also because of your content (product/services). Therefore, your focus should be on creating better content. No matter what kind of content you are creating (article, videos, etc.)

Here are the keys to build effective content

Your content should have search intent (can be found on search engines)

Your content should be Scannable (easy to follow, beautifully formatted, or edited in case of video content)

Your content should be up to date (should not contain outdated information)

Your content should be comprehensive and to the point (your content should not be too lengthy)

Your content should make your audience talk (it should be interesting, the audience should be able to engage with it)

 

[Yusra3]

Here are 9 Keys to Build Effective Content

1. Start with a clear, concise goal.

2. Determine your audience.

3. Know their needs and wants, and how they want to receive information about your product or service.

4. Create content that is 1) brief and easy to consume; 2) written in an accessible tone; 3) entertaining; 4) informative; and 5) unique to the product or service you're promoting.

5. Don't just think about who you're writing for think about why they need it and what that means for your writing style, tone, and content strategy.

6. The content you create needs to be engaging and informative.

7. Use a variety of media to get your point across, including images, videos and audio.

8. Include calls-to-action to increase engagement with your audience and help them take action on what you're saying!

9. Be consistent in your approach across all of your content marketing channels (such as blog posts, social media posts/videos, email campaigns).

 

[Fufi]

Check the performance metrics of the content you have created and shared in the past. This will help you find out what works better for you. Check which content, topic, formats and keywords were high performings in the past. Find out content that has performed better and see if these content needs to be modified or updated.

Create content publishing schedule. Your publishing schedule should reflect the time when most of your audiences are active. Check your previous content and see at what time you published your high-performing content.

Create content and distribute content. Content creation requires different sets of skills, and the required skills are based on the type of content you are creating. The distribution channel also depends on the type of content. For example, images are good on Pinterest and Instagram, however, you need videos for tiktok and youtube.

 

[Jasmine]

Forget about everything, just focus on two things, one, the topics, need to have moderate search volume, and two, the topics needs to have high CPC rate. What happens when you publish content on the topics with moderate search volume and high CPC rate? Well, when you publish posts with moderate search volume, getting ranked on search will be easier and also getting traffic. When the CPC is high, making money from the blog becomes easier. If you want to build an effective content strategy on your blog, you need to focus on just these two things. Well, formatting., well written content, making the content visually appealing, improving user experience and user interface and the things like these can take the backseat as long as you are publishing on moderately searched terms and high CPC niches. Successful blogger means you are able to built traffic and revenue, you can do that only through these two strategies.