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[QUOTE="Oluwasegun purpose, post: 243441, member: 73877"] Marketing is the process of communicating the value of a product or service to a consumer... Marketing is the process by which companies create customer interest in product or services...it is an integrated process through which companies build strong customer relationship and create value for their customer and for themselves.. AMA ( American Marketing Association) , defined marketing as the activity set of institutions, and processes for creating, communicating, delivering,and exchanging offerings that have value for customer, client, partners and the society at large..it can also be seen from the social angel as societal process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products and services of value with others.. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.. marketing differs from selling in the sense that selling concerns itself with the trick and techniques of getting people to exchange their Cash for your product.. it's not concerned with the values that the exchange is all about.. and it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.in other words, marketing has less to do with getting customer to pay for your product.it is involved in developing a demand for that product and fulfilling the customer's needs .. [/QUOTE]
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