Let's Talk Marketing.

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Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising."

Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Purpose : Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.

Types : Where your marketing campaigns live depends entirely on where your customers spend their time. It's up to you to conduct market research that determines which types of marketing -- and which mix of tools within each type -- is best for building your brand. Here are several that are relevant today, some of which have stood the test of time:

• Internet marketing: Inspired by a product campaign that took place online, the very idea of having a presence on the internet for business reasons is a type of marketing in and of itself.
• Search engine optimization: Abbreviated "SEO," this is the process of optimizing content on a website so that it appears in search engine results. It's used by marketers to attract people who perform searches that imply they're interested in learning about a particular industry.
• Blog marketing: Blogs are no longer exclusive to the individual writer. Brands now publish blogs to write about their industry and nurture the interest of potential customers who browse the internet for information.
• Social media marketing: Businesses can use Facebook, Instagram, Twitter, LinkedIn, and similar social networks to create impressions on their audience over time.
• Print marketing: As newspapers and magazines get better at understanding who subscribes to their print material, businesses continue to sponsor articles, photography, and similar content in the publications their customers are reading.
• Search engine marketing: This type of marketing is a bit different than SEO, which is described above. Businesses can now pay a search engine to place links on pages of its index that get high exposure to their audience. (It's a concept called "pay-per-click" -- I'll show you an example of this in the next section).
• Video marketing: While there were once just commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.

 

[Oluwasegun purpose]

Marketing is the process of communicating the value of a product or service to a consumer...

Marketing is the process by which companies create customer interest in product or services...it is an integrated process through which companies build strong customer relationship and create value for their customer and for themselves..

AMA ( American Marketing Association) , defined marketing as the activity set of institutions, and processes for creating, communicating, delivering,and exchanging offerings that have value for customer, client, partners and the society at large..it can also be seen from the social angel as societal process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products and services of value with others..

Marketing is based on thinking about the business in terms of customer needs and their satisfaction.. marketing differs from selling in the sense that selling concerns itself with the trick and techniques of getting people to exchange their Cash for your product.. it's not concerned with the values that the exchange is all about.. and it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.in other words, marketing has less to do with getting customer to pay for your product.it is involved in developing a demand for that product and fulfilling the customer's needs ..