Jasz
VIP Contributor
You will love this interesting marketing strategy applied by McDonald’s. Do Follow me carefully
The cost of fries goes like this:
The Small Fries sells for like N234.4k
The Medium Fries sells for N501.5k
The Large Fries sells for N607.9k
NB: the actual prices weren't written in this post, just a glimpse of what the price difference is.
We can observe that the difference between the small sized fries and medium sized fries is N267.1k
But the difference between large sized fries and medium sized fries is just N103.6k which is negligible if we compare it to small and medium sized fries.
Do you know, a lot of people won’t buy medium sized fries because they’re just N103.6k less expensive than the larger ones.
This is where they tricked us.
The whole idea of the medium-sized fries is just to make you buy the larger ones, and that’s why there’s a very little price difference between them so we can buy the large ones.
With this trick, McDonald’s attracts customers and persuades them to buy a large one. I would admit this is a very resourceful business tactic used by them.
The cost of fries goes like this:
The Small Fries sells for like N234.4k
The Medium Fries sells for N501.5k
The Large Fries sells for N607.9k
NB: the actual prices weren't written in this post, just a glimpse of what the price difference is.
We can observe that the difference between the small sized fries and medium sized fries is N267.1k
But the difference between large sized fries and medium sized fries is just N103.6k which is negligible if we compare it to small and medium sized fries.
Do you know, a lot of people won’t buy medium sized fries because they’re just N103.6k less expensive than the larger ones.
This is where they tricked us.
The whole idea of the medium-sized fries is just to make you buy the larger ones, and that’s why there’s a very little price difference between them so we can buy the large ones.
With this trick, McDonald’s attracts customers and persuades them to buy a large one. I would admit this is a very resourceful business tactic used by them.
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