Holicent
VIP Contributor
In the United States, it is illegal for a party to enter into an agreement to limit its liability in the event of an accident. This means that if you put out an ad that says a product is safe, and then someone gets hurt, you are responsible for paying for any damages.
The truth is that there are two types of advertising: positive and negative. The burden of proving that the statements made in your ads are true falls on you. You must have an established record of honesty and integrity before you can expect people to believe what they read or hear about your products or services.
Your reputation depends on how other people perceive your marketing claims and how they act when they encounter problems with those claims after they've been made. If customers come away with the impression that your company has no regard for their safety or well-being when they buy from you, they won't come back again — even if they're happy with other aspects of their experience with your business at first.
It's essential that every one of your ads contain accurate information about each product or service offered by your company. If something goes wrong after purchasing there would be consequences.
The truth is that there are two types of advertising: positive and negative. The burden of proving that the statements made in your ads are true falls on you. You must have an established record of honesty and integrity before you can expect people to believe what they read or hear about your products or services.
Your reputation depends on how other people perceive your marketing claims and how they act when they encounter problems with those claims after they've been made. If customers come away with the impression that your company has no regard for their safety or well-being when they buy from you, they won't come back again — even if they're happy with other aspects of their experience with your business at first.
It's essential that every one of your ads contain accurate information about each product or service offered by your company. If something goes wrong after purchasing there would be consequences.
