hartheehanes
New member
Marketing is all around us.
Marketing encompasses anything from presenting oneself for a job interview to selling your products.
Any company's primary goal is to make money, which can only be accomplished through product promotion.
Marketing allows businesses to generate demand and profit.
If these two issues are not addressed, the company will not be able to compete.
"Marketing is a set of procedures and an organizational function for developing, conveying, and delivering value to customers, as well as managing customer relationships in ways that benefit the firm and its stakeholders."
- (American Marketing Association)
“Marketing is a social process that allows individuals and groups to get what they want and need through developing, communicating, and delivering value to customers, as well as managing customer relationships in ways that benefit the organization and its stakeholders.”
- (Philip Kotler)
Marketing encompasses anything from presenting oneself for a job interview to selling your products.
Any company's primary goal is to make money, which can only be accomplished through product promotion.
Marketing allows businesses to generate demand and profit.
If these two issues are not addressed, the company will not be able to compete.
"Marketing is a set of procedures and an organizational function for developing, conveying, and delivering value to customers, as well as managing customer relationships in ways that benefit the firm and its stakeholders."
- (American Marketing Association)
“Marketing is a social process that allows individuals and groups to get what they want and need through developing, communicating, and delivering value to customers, as well as managing customer relationships in ways that benefit the organization and its stakeholders.”
- (Philip Kotler)
