Marketing Research Processes

[Griggs]

The 5 Step Marketing Research Process​

Below proven steps will guaranty a supper result your marketing research;

• Define the problem or opportunity
• Develop your marketing research plan
• collect relevant data and information
• Analyze data and report findings
• Put your research into actions.

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[Oluwasegun purpose]

managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of of value is a subjective one , and what customers value this year may be quiet different from what they value next year as suck, the attribute that create value cannot simply be deduced from common knowledge. Rather , data must be collected and analyzed . the goal of marketing research is to privide the facts and direction that managers need to make their more important marketing decisions.

Marketing research idetifitof a specifics market and measurement of it's sizes and others characteristics..