Marketing's Challenges and Opportunities: Women's Changing Roles

[hartheehanes]

Women are taking up more and more employment around the world, and they are gaining economic independence to a considerable extent. They are willing to take on even the most difficult assignments. They also have a bigger say in their families' purchasing decisions. It is possible that the husband will purchase a commodity based on the wife's selection. This needed a thorough examination of working women's purchasing motivations.

 

[Sotherefore]

Yes women are also taking the responsibilities in their life and they are also making important decision and playing important roles in the society and the family at Large.. personally I do not see anything wrong with this as it will have them to live their life to the fullest and decide what is good for them in life to pursue