Jasmine
VIP Contributor
Comparing online and offline businesses can be very challenging because these businesses cater to diverse markets and operate in different ways. Well, establishing a physical shop in a business marketplace can help you attract a lot of customers but it cost a lot of money to start a shop. Launching an online store can be really easy but you need to do SEO and digital marketing to reach your customers and generate sales. Since online business needs less money to start and manage, there is also lesser risks compared to offline business. For offline business, securing prime location can often become very difficult and also very expensive.