Promoting your business in the rural area

[Alexandoy]

I have come across one topic about the problem of introducing a business in the rural area where there is no electricity which means only the smart phone may be the source of news. My idea is to use the traditional method called Town Crier. A vehicle that has a public address system which is a loud speaker to announce the kind of business that is available in the town center. For sure the rural folks would appreciate to hear that announcement and it would be great if you can distribute a sample of your product or a token to remind them of your business. It may be old fashioned but it still works.

 

[Setho]

The rural areas are often characterized by very low patronage of technology and also a very low population so many people do not like to advertise their products here. As you have said one of the most efficient ways that you can reach them is through public mass communication system like town criers or radio station.

 

[Mika]

The basics of marketing are promoting the right product to the right audience. There is no point in marketing a comb to a bald man, but you can promote hair growth oil to the bald man. If you want to market to rural areas, promote the products that make sense to the rural folks.