Implementing the right digital marketing strategy is very necessary in developing a business, for this reason business people can apply pull and push strategies in the digital marketing world, either alternately or simultaneously by combining the two strategies.
Push Strategy
Push strategy is a strategy where business people push products into the right and relevant markets. The main goal of this strategy is to find potential consumers who are interested in the products being offered. Push strategy focuses on digital marketing activities on sales figures. In looking for potential customers, strategic pull is very aggressive and proactive by utilizing the available time period and trying to increase sales. So the pull strategy is often applied during holidays, seasonal events such as Valentine's Day, Christmas and New Year, new product launches, fashion businesses, etc. Pull strategies are also implemented quickly and massively, such as using PPC advertising, where you place text or banners on search engines and on shopping ad platforms on various social media.
Pull Strategy
Pull strategy is the opposite of push strategy, which prioritizes marketing content that is high value, interesting and appropriate to the target market and waits for potential customers to come, so it is not aggressive and active. Content visitors mean potential customers who are interested in the products being offered. We mostly find examples of pull strategies in SEO, social media content, consumer reviews. Pull strategy plans are often implemented for the long term, such as increasing customer loyalty, increasing consumers, gradually increasing revenue and sales without having to spend large marketing costs.
Push Strategy
Push strategy is a strategy where business people push products into the right and relevant markets. The main goal of this strategy is to find potential consumers who are interested in the products being offered. Push strategy focuses on digital marketing activities on sales figures. In looking for potential customers, strategic pull is very aggressive and proactive by utilizing the available time period and trying to increase sales. So the pull strategy is often applied during holidays, seasonal events such as Valentine's Day, Christmas and New Year, new product launches, fashion businesses, etc. Pull strategies are also implemented quickly and massively, such as using PPC advertising, where you place text or banners on search engines and on shopping ad platforms on various social media.
Pull Strategy
Pull strategy is the opposite of push strategy, which prioritizes marketing content that is high value, interesting and appropriate to the target market and waits for potential customers to come, so it is not aggressive and active. Content visitors mean potential customers who are interested in the products being offered. We mostly find examples of pull strategies in SEO, social media content, consumer reviews. Pull strategy plans are often implemented for the long term, such as increasing customer loyalty, increasing consumers, gradually increasing revenue and sales without having to spend large marketing costs.