Jasmine
VIP Contributor
Companies like Apple, Samsung can spend billions of dollars in marketing campaign, however, for small and medium businesses, spending a lot of money in marketing might not be financially sustainable. Even if these businesses are running ads, paid marketing campaigns should not be used to drive sales because profit margins will be low if the sales are generate through advertisements (you will have to add your advertising cost to the product selling price). In some cases, these business might even be spending more money on advertisements than they are actually making from sales.
Therefore, small businesses need to focus on free marketing methods like social media. In order to benefit from social media marketing, you need followers. Instead of running ads for your business, spend money to build followers on your social pages like Facebook, Instagram, TikTok, etc.
When you run advertisements for your page, you will reach your target audience and they might like and follow you. You can then start promoting for free.
Therefore, small businesses need to focus on free marketing methods like social media. In order to benefit from social media marketing, you need followers. Instead of running ads for your business, spend money to build followers on your social pages like Facebook, Instagram, TikTok, etc.
When you run advertisements for your page, you will reach your target audience and they might like and follow you. You can then start promoting for free.