Relationship btw consumers behaviour and product patronage.

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There is an absolutely visible relationship existing between consumers behaviour and the patronage of a particular business product or service. Majority of business owners usually make the mistake of situating their business in an area where it totally makes it impossible for customer and client to patronize their business as a result of one Factor or the other. Indeed the income of individuals residing in a particular area can totally effects whether a particular business organisation established in that same area could be patronized or not. To be more clear and elaborate when a business is situated in an area where people in it are high-income earners, the possibility are majority of the business organisations products and services will be patronized but or used by individuals residing in such environment as a result of them being able to afford them even if a product or services are expensive.

Consumer behaviour which simply means how a particular consumer likes or dislikes a product as a result of one Factor or the other can also determine whether a particular products sold by a particular business will be patronize. If individuals living in an area are mostly used to the usage of water from the stream, lakes, and Rivers, to carry out their daily chore list cooking and bathing, then situating a pure water bottling company in such area can totally be a wrong business choice.