Responsibilities of a wholesaler

[PICKFORD]

Wholesaling is a business activity responsible with the buying of goods in bulk from the manufacturer or producer and selling in small quantity to the retailer and other merchants. Wholesaling is the stage between the creation of a good or service and its ultimate distribution to an end user via retail trade channels. Traditionally, wholesale markets have been associated with physical product distribution, but there are also wholesale markets for other economic sectors such as energy and telecommunications services. The activities of a wholesaler impacts the well-being of the society for example credit facilities the wholesaler can give credit facility to manufacture some paying upfront for the products, branding and packaging of goods and services are done by the wholesaler as he received the goods or commodity from there and,the wholesaler has a duty to provide transport needed in the distribution descending and the diversification of the goods collected from the manufacturer through the sending of vehicles, motorcycles, tricycles etc. a wholesaler bears the risk as he accept responsibility for losses suffered in the cause of distribution, a wholesaler on his own carries out market research to provide flow of information relating to market situations between the manufacturer and potential buyers this in turn assist marketing of current product and development of new ones.

 

[Jasz]

As a wholesaler, you are the middleman between manufacturers, suppliers, and customers. You find buyers and sell to them in large quantities. You are the retailer, and the agent of your distributor. In addition to selling, you have other responsibilities including creating new customers.


A wholesaler's responsibilities vary depending on the type of wholesaler. The duties of a wholesale distributor is to purchase a product from the producer or importer and then resell that product to retail outlets, such as grocery stores, convenience stores, and manufacturers. They do not produce the goods they sell. They are also known as trading companies or distributors.

It is entrusted to the wholesaler that all materials and equipment are stored securely and clearly marked. The wholesaler is also responsible for ensuring that all equipment is in top working order, delivered or repaired as needed and returned at the end of the season.



Wholesalers are leaders of their industry. The work of a wholesaler deals primarily with the inventory and sales of goods for small businesses and consumer-based companies. The duties of a wholesale consultant are many, as this position requires frequent interaction with vendors, clients, employees, and contractors. In addition to being knowledgeable about a marketplace and the trends in business procedures, wholesalers must also keep an eye on costs when dealing with vendors and offer good prices to customers while earning a profit for their employer.

 

[Deleted member 28127]

Not all wholesalers are medium between manufacturers and suppliers and clients because it happens that a wholesaler is purchasing and reselling from other wholesalers.

 

[Kingsley]

In the chain of distribution the wholesale and retailer appears in the middle they serve as an intermediary between the manufacturer or producers and the final consumers but the functions of the wholesaler defers from that of the retailer in the sense that the retailer deals directly with the final consumers while the wholesale deals basically with the manufacturer and retailers. The retailers buys from the wholesaler and breaks the bulk into smaller units for a more easier purchasing strength for thr final consumers, while the wholesaler buys directly from the manufacturer in a very large quantity and sells directly to the retailer in large quantity.

The wholesaler sometimes sells to final consumers in some certain situation but he or she still maintains the rules of selling in a bulky way rather then selling it in smaller unit like the retailer.


The wholesaler gives credit facilities to the retailer and allow them to buy good or services from them and pay a later date or installmentally in other to support the retailer.

They also give advice to the retailer and assist them to make in every little way They can to ensure they do not feel discouraged.

They also give advice to the manufacturer to enhance their product and services.