Should You Target Competition in Adverts

[Shaf]

Targeting your competition in your advert is an unconventional way to make yourself known to your audience, but it has been done.

This is one of the riskiest ways to advertise your product, as it can backfire in so many ways and can even affect your own business negatively. You may end up making the competition more popular, it can even lead to legal battles.

If you ever choose to use this tactic in advertising, you must be 100% sure your product or service is superior to that of the competition. You should also avoid calling names as much as possible. A lot of ads do this ranging from diapers to cleaning agents and devices.

 

[Etini]

The industry where organizations take a swipe at their competitors the most in their adverts is the telecommunication industry. Almost every telecom company has attacked the competitors in their adverts but these attacks are nonverbal and subtle. They pass their messages without necessarily mentioning the name of the competitor they are attacking.

For instance, a telecom company's color is green, and its competitors' colors are red and yellow respectively. You might see people in a red umbrella growing and complaining. Next, you see people in a yellow bus shaking their heads bitterly. Then all of a sudden, these people in the umbrella and the bus move into a green building and they start jubilating and are happy. The message is clear but min confrontational. I admire how the big brands package their adverts. That's how to attack your competitor in an advert in a civil way. You don't go about talking down on other brands just because you want to advertise.

 

[Carpon]

While advertising, you should be careful so as not to while trying to attract customers, end up repelling them away. I think it will not be very nice if you directly tackle your competitors in your advert as this will surely backfire on you.

All you may need to do is tell customers about how good your product is and list out it's benefits among which there could be others which your competitors are lacking. Do not directly involve the brand of your competitors if not, they may take it serious and begin working jointly against your business.

So Personally I do not support the idea of that while advertising, one should target competition and take advantage of it to attract more patronage and customers. All that one should do is advertise because business is not really a competition but just people trying to improve people's lives and by so doing improve theirs also.