raaman
Valued Contributor
Social media Likes and followers not needed for Local Businesses.
It is necessary to make it clear that the objective of a social media strategy for local businesses is not to increase followers or likes. It is of no use increasing your followers or likes for your local business since these metrics is not interesting. It is in spite of the fact that many false professionals in the field who presume to be experts’ base their success on the growth of their likes and visibility.
There is a reason they are called vanity metrics. The reason is that they are very good for boosting the ego of the individual concerned, but not at all needed for the businesses’ turnover. Therefore, the goal should always be the growth of your business.
It is necessary to make it clear that the objective of a social media strategy for local businesses is not to increase followers or likes. It is of no use increasing your followers or likes for your local business since these metrics is not interesting. It is in spite of the fact that many false professionals in the field who presume to be experts’ base their success on the growth of their likes and visibility.
There is a reason they are called vanity metrics. The reason is that they are very good for boosting the ego of the individual concerned, but not at all needed for the businesses’ turnover. Therefore, the goal should always be the growth of your business.