Jasz
VIP Contributor
In the age of social media, it can be tempting to share your company's every move. But how do you maintain a professional image while still getting your brand out there? You can use trade associations and nonprofit organizations to build your business reputation online.
Build relationships with local and national trade associations that focus on your industry. These groups are made up of other businesses like yours, and they can help you network with other entrepreneurs and professionals in your field. If you're not sure where to start, reach out to a local chamber of commerce or contact the state Department of Commerce — they may be able to recommend some organizations that match your needs.
Post content on social media accounts that are relevant for your business goals. For example, if you sell products geared toward teenagers, post about teen trends and events that might interest them so that they'll follow you on these platforms. If you have an e-commerce site for women's shoes, share photos of models wearing different styles so that users can see the latest fashions without leaving their newsfeeds.
Create connections with influencers who are interested in your product or service offerings. If someone influential shares information about their favorite travel spots or restaurant recommendations with their followers, this could increase visibility for both parties involved.
Build relationships with local and national trade associations that focus on your industry. These groups are made up of other businesses like yours, and they can help you network with other entrepreneurs and professionals in your field. If you're not sure where to start, reach out to a local chamber of commerce or contact the state Department of Commerce — they may be able to recommend some organizations that match your needs.
Post content on social media accounts that are relevant for your business goals. For example, if you sell products geared toward teenagers, post about teen trends and events that might interest them so that they'll follow you on these platforms. If you have an e-commerce site for women's shoes, share photos of models wearing different styles so that users can see the latest fashions without leaving their newsfeeds.
Create connections with influencers who are interested in your product or service offerings. If someone influential shares information about their favorite travel spots or restaurant recommendations with their followers, this could increase visibility for both parties involved.