Jasz
VIP Contributor
Drip marketing is a marketing technique that uses automated email campaigns to deliver content to your subscribers over time. This method can be used for both B2B and B2C companies.
The purpose of drip marketing is to keep your brand in front of your customers' eyes at all times. It's a low-cost way to keep people engaged with your company and products, and it helps you build trust with them.
Drip marketing has many benefits:
It provides value with every email sent out. A one-time mailing isn't much use if it doesn't provide any value or information to the reader. With drip marketing, you can provide valuable content at regular intervals so that people don't need to take action right away; they'll be more likely to read what you send them next time around because they already know and trust your brand.
It gives customers an opportunity to say no gracefully. If someone doesn't want what you have to offer them, they can easily stop receiving emails from you by unsubscribing or clicking "unsubscribe" in any of your messages. This means that if someone does decide they like something about what you're offering, they will continue getting emails from you without feeling pressured into buying anything right away or feeling.
The purpose of drip marketing is to keep your brand in front of your customers' eyes at all times. It's a low-cost way to keep people engaged with your company and products, and it helps you build trust with them.
Drip marketing has many benefits:
It provides value with every email sent out. A one-time mailing isn't much use if it doesn't provide any value or information to the reader. With drip marketing, you can provide valuable content at regular intervals so that people don't need to take action right away; they'll be more likely to read what you send them next time around because they already know and trust your brand.
It gives customers an opportunity to say no gracefully. If someone doesn't want what you have to offer them, they can easily stop receiving emails from you by unsubscribing or clicking "unsubscribe" in any of your messages. This means that if someone does decide they like something about what you're offering, they will continue getting emails from you without feeling pressured into buying anything right away or feeling.