Holicent
VIP Contributor
Schema markup is a type of code that is added to a website's HTML to provide additional context and information to search engines. When a search engine crawls a webpage that has schema markup, it can use the additional context and information to better understand the content of the page and improve its search rankings.
Here are some ways that schema markup can impact search rankings:
- Improved search visibility: Schema markup can help to improve the visibility of a website in search results by providing additional context and information about the page to search engines. This can make the page more attractive to searchers and improve its chances of ranking higher in search results.
- Increased click-through rates: Schema markup can also improve the appearance of a website's search listings, making them more attractive to searchers and increasing the likelihood of a click. This can lead to higher click-through rates and improved search rankings.
- Enhanced search features: Schema markup can enable enhanced search features, such as rich snippets and knowledge panels, which can make a website stand out in search results and improve its chances of ranking higher.
