King bell
VIP Contributor
Video content has become of utmost importance in digital marketing campaigns by increasing engagement, brand awareness, SEO, conversion rates, social media presence, mobile optimization, storytelling prowess of the business among other things such as explainer and tutorial videos, real-time live streaming for longer website dwell time through its users’ feeds and fans’ behavior; social proofs and testimonials; cost-effective advertising; accessibility and share-ability; analytics and insights; global reach; interactive content; brand personality or differentiation and integration of virtual reality (VR) & augmented reality (AR).
Video content captures the audience’s attention more effectively than text or static images because it enables dynamic storytelling that creates a stronger bond. Apart from this video content increases brand recognition by reaching a wider range of people thereby increasing visibility to the already existing customers or even getting new ones. Video content tends to rank higher on search engines which leads to better search engine optimization (SEO) performance as well as increased traffic.
There is product imagery that can influence buying decisions by building trust in possible clients via product videos, testimonials and demonstrations. Social media platforms are prioritizing video into their algorithms leading to better organic reach plus more engagement on Facebook like Facebook live, Instagram, Twitter’s Periscope LinkedIn Pulse etc.
Video content captures the audience’s attention more effectively than text or static images because it enables dynamic storytelling that creates a stronger bond. Apart from this video content increases brand recognition by reaching a wider range of people thereby increasing visibility to the already existing customers or even getting new ones. Video content tends to rank higher on search engines which leads to better search engine optimization (SEO) performance as well as increased traffic.
There is product imagery that can influence buying decisions by building trust in possible clients via product videos, testimonials and demonstrations. Social media platforms are prioritizing video into their algorithms leading to better organic reach plus more engagement on Facebook like Facebook live, Instagram, Twitter’s Periscope LinkedIn Pulse etc.
