The Importance Of Advertising To Modern Businesses

Maks25

Active member
An advert that can communicate and convince a potential customer at first contact is always the best to deploy when a company is introducing a new product/service or when it sets high sales target. Advertising can assist modern businesses in the following ways:

Winning New Customers

An advert that educates potential customers in a convincing manner will easily win new ones as those with similar need will be prompted to try out the proposed value.

Awareness

When a company advertises, it is creating an awareness which may cover a wider range of population. Severally awareness creation has helped businesses to win customers and also earn referrals. A good example is when one experiences aches; there is always a brand of popular analgesic that people around will always prescribe to be taken.

Customer Retention

When your existing customers who are satisfied with your product/service are reminded continuously of your presence, it improves the level of confidence they have on the brand and thus improving customers’ loyalty.

Competitiveness

When a company’s advert totally convinces the potential customers that its product/service is of better quality than its substitutes. It helps the company to compete favourably.


Add yours
 
Top