King bell
VIP Contributor
The success of Fashion Nova, an online fashion retailer, is due to the effective integration of social media and e-commerce. Instagram is the platform for showcasing their wears, allowing followers to buy directly from the line. Facebook Shops and Shopify can be used by brands to setup online shops on its platform that ensure smooth shopping. By product pins being transformed into virtual store front, Pinterest and Shopify have made it possible for customers to buy goods through these systems. Nike launched a limited-edition shoe on Snapchat’s AR feature, creating a buzz that led to sales. Pinterest has shoppable pins; users can see product details or even make purchases without leaving this platform. WeChat and JD.com also allow in-app browsing and purchase flow which is seamless. Twitter as well as Shopify provides businesses with direct sale platforms for reaching wider markets hence increasing their sales turnover. YouTube versus ASOS improves the process of online buying so that one can find great deals easily while comparing different options available in addition to seeing how other people wear clothes they are interested in purchasing
