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Digital Marketing
The Role of Influencers in Modern Digital Marketing
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[QUOTE="King bell, post: 334563, member: 75687"] In this contemporary era of digital marketing, influencers are an important element. These are persons who have a vast number of followers on various social media platforms. As a result, they can alter the perceptions and spending habits of their supporters. The range of these influencers varies from macro, micro to mega-influencers where the categories depend on the sizes of their following population. For example; macro influencers consist of 100K-1M fans whereas mega-influencers contain more than 1 million admirers. Digital marketing employs influencers in promoting products through sponsored posts, product reviews or endorsements. In addition to earning a living by content creation and promotion, such collaborations might be mutually beneficial for both parties involved as companies get exposure to their target audience through influencer marketing while paying them compensation. More so, brands can use influencer marketing for organic advertising that utilizes trust and loyalty built by influencers with their followers. This could mean that consumers may give more attention to words from trusted family and friends rather than traditional advert methods. [/QUOTE]
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