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Digital Marketing
The Role of Influencers in Modern Digital Marketing
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[QUOTE="Etini, post: 334801, member: 90141"] Influencers have become a major part of the marketing ecosystem in contemporary times. They leverage the power of massive followership to bring brands, products and services to the notice of a particular target audience. Influencer marketing can have two major goals which are 1) product sales 2) Brand Penetration. The endorsement of a popular influencer can do magic to these two aspects of a business. It is a tit for tat arrangements though with influencer marketing as influencers are paid handsomely for their efforts. There are so many products that we know today that became popular mainstream just because ab influencer endorsed it. [/QUOTE]
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