CALVINDOL
VIP Contributor
The advantage and merits for businesses to use digital medium of marketing is totally inexhaustibly mentioned and that is because the use of digital marketing in business has totally impacted the every existence of most businesses. Businesses who were established initially have been made fame and long lasting up to a decade or more as a result of their involvement with the internet through digital or internet marketing. Despite the fact that internet marketing can totally impact the existence of business yet there are some problems encountered by most business owners who may be using digital and internet marketing to boost their business profit and productivity. First and foremost not all businesses have enough capital and enough revenue to fund an internet or digital marketing awareness and so because of this this has been a problem for most businesses to be available and internet.
Also not all business owners are computer illiterates and this can be a very big problem and barrier for them to successfully and efficiently use the internet to boost their business via internet or digital marketing. Lastly not all areas in which businesses are located are filled with good and suitable network services that totally makes it conducive and effective for individuals to access the internet. A good example is Nigeria, not all regions and States in Nigeria are filled with good internet network and so this make it hard for most individuals to access the internet which thereby limit the use of digital marketing in business.
Also not all business owners are computer illiterates and this can be a very big problem and barrier for them to successfully and efficiently use the internet to boost their business via internet or digital marketing. Lastly not all areas in which businesses are located are filled with good and suitable network services that totally makes it conducive and effective for individuals to access the internet. A good example is Nigeria, not all regions and States in Nigeria are filled with good internet network and so this make it hard for most individuals to access the internet which thereby limit the use of digital marketing in business.