Simply put, risk tolerance is the level of risk an investor is willing to take. But being able to accurately gauge your appetite for risk can be tricky. Risk can mean opportunity, excitement or a shot at big gains—a "you have to be in it to win it" mindset.With any type of investment, there is always risk, but how much risk one is able to withstand is their risk tolerance. For example, if you have a low risk tolerance, you may sell your stocks the very first time they start to dip Risk tolerance is the level of risk or degree of uncertainty that is acceptable to organizations and is a key element of the organizational risk frame.”