Holicent
VIP Contributor
Visioning and strategic intent in business
A company's vision is the mental picture of what it wants to become. It provides a clear direction for growth, and can serve as a guide for how a company will operate in the future.
A business must first decide what its core values are and how they relate to each other. Each value has a meaning for the business, but also a purpose for its customers and employees. The strategic intent of a company should be based around these core values and how they are aligned with the current or future marketplace.
The strategic intent of a business is what drives its marketing strategies, customer engagement strategies and product development strategies. It should be communicated clearly through all aspects of the business, including advertising campaigns, websites, social media posts, sales presentations, product labeling and packaging.
The following questions can help you map out your vision:
What are my customer's needs? What does success mean to me specifically? How can we build an 18-hour work week into our business model?
A company's vision is the mental picture of what it wants to become. It provides a clear direction for growth, and can serve as a guide for how a company will operate in the future.
A business must first decide what its core values are and how they relate to each other. Each value has a meaning for the business, but also a purpose for its customers and employees. The strategic intent of a company should be based around these core values and how they are aligned with the current or future marketplace.
The strategic intent of a business is what drives its marketing strategies, customer engagement strategies and product development strategies. It should be communicated clearly through all aspects of the business, including advertising campaigns, websites, social media posts, sales presentations, product labeling and packaging.
The following questions can help you map out your vision:
What are my customer's needs? What does success mean to me specifically? How can we build an 18-hour work week into our business model?