Internet marketing has many significant advantages. First of all, it greatly broadens the market scope of enterprises. Through the Internet platform, enterprises can quickly reach potential customers around the world and achieve cross-regional sales. Secondly, the cost of online marketing is relatively low. Compared with traditional advertising, online advertising is more cost-effective and precise, and can reach the target audience more effectively. Furthermore, online marketing provides a wealth of interactive methods, allowing companies to communicate with consumers in real time, understand needs, and optimize products and services. Finally, online marketing can also accurately evaluate marketing effects through data analysis and provide strong support for corporate decision-making. Therefore, online marketing is undoubtedly an essential tool for the development of modern enterprises and can bring huge commercial value to enterprises.