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What exactly is the main purpose of surveys?
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[QUOTE="Kennysplash, post: 71764, member: 26385"] I think surveys are conducted by companies that want feedback on their products and services. Surveys are use to find answers to specific and important questions. These questions are varied, cover a diverse range of topics, and can be asked in multiple formats. The following are main reasons for conducting surveys. 1. For uncovering answers. In a non-intimidating survey environment, you will learn about what motivates survey respondents and what is important to them, and gather meaningful opinions, comments, and feedback. 2. To start discussions. Gives your survey respondents an opportunity to discuss important key topics. 3. Base decisions on acquired information. Conducting surveys is an unbiased approach to decision-making. Don’t rely on “gut feelings” to make important business decisions. You can collect unbiased survey data and develop sensible decisions based on analyzed results. 4. Compare results. Survey results provide a snapshot of the attitudes and behaviors – including thoughts, opinions, and comments – about your target survey population. This valuable feedback is your baseline to measure and establish a benchmark from which to compare results over time. [/QUOTE]
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What exactly is the main purpose of surveys?
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