Menu
Home
Advertise
Forums
Search forums
What's new
Unread posts
Latest activity
Earn Money
Review Website/Apps
Passive Income
Money apps
Paid Survey
Stock
Forex
Real estate
Paid to write
Social Media Monetization
Crytocurrency
Bitcoin (BTC)
Ethereum (ETH)
Crypto Exchange
Mining
Crypto Faucet / Airdrops
Binance
Business
Business strategy
Funding a business
Marketing
Digital Marketing
Social media marketing
Email marketing
Brand management
Personal Finance
Money Saving
Personal loan
Retirement
Debt help
Savings for Students
Tax relief
Insurance
Car Insurance
Life Insurance
Liability Insurance
Home Insurance
Health Insurance
Disability Insurance
FAQ
Log in
Register
What's new
Search
Search
Search titles only
By:
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Money Making Forums
Marketing Forums
Social media marketing
What is meant by "product hierarchy".
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
[QUOTE="CALVINDOL, post: 299207, member: 43757"] The product hierarchy is a concept in marketing that refers to the different levels of products or product offerings within a company's product mix. The product hierarchy consists of four main levels: CORE PRODUCT: The core product is the basic product or service that the customer is actually purchasing. For example, a car manufacturer's core product is the car itself. ACTUAL PRODUCT: The actual product refers to the physical and functional characteristics of the core product. This includes features, design, and quality of the product. AUGMENTED PRODUCT: The augmented product refers to the additional benefits and services that are added to the core product to enhance its value. This can include things like warranties, after-sales service, and customer support. POTENTIAL PRODUCT: The potential product refers to future developments or upgrades that can be made to the core product. This level considers the potential for product improvement and innovation. The product hierarchy provides a framework for thinking about the different aspects of a product or product offering and how they contribute to the customer's overall experience. By understanding the different levels of the product hierarchy, businesses can develop and market their products in a way that meets the needs and expectations of their target audience, and that effectively differentiates their products from those of their competitors. [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Forums
Money Making Forums
Marketing Forums
Social media marketing
What is meant by "product hierarchy".
Top