Mika
VIP Contributor
If you want to do paid marketing, some of the popular options are CPC, CPM, and CPA. With CPC, you pay for clicks, with CPC you pay for impression, and with CPA, you pay for leads. Of all these popular advertising methods, which one is the best? Well, which advertising method works best for making sales depends on a few things. One important factor is what you are selling or promoting. The second important factor is what your marketing goal is. How much profit you want to make from each sale also determines which ad campaign should you use for your business.
