For sustainable link building over years, focus on generating authentic editorials. Pitch relevant blogs and publishers with unique angles tailored to their audience. Become a thought leader by consistently publishing high-value content on your own site and media outlets. Nurture relationships with industry partners for natural exchanging of links over time. Avoid low-quality networks and artificial link building tactics as these can damage credibility. Instead build links slowly but surely by providing truly useful resources. Patience and playing the long game wins when making a name as a trusted authority site. Quality over quantity is key, so build links through genuinely helping others, not quick wins.