Jasz
VIP Contributor
Before you can determine what email marketing software is right for you, you need to consider the following:
Email list size. The larger your list, the more powerful your email marketing software has to be. For example, if you have a list of 1,000 people and are trying to reach 100 of them with each new campaign, then this will take up a lot of your time and energy.
The more people on your list, the more complex it will be to build an effective campaign. If you have a small list of 100 or less subscribers, then most companies will just send out one or two emails per month with little effort. However, if you have a large mailing list with tens or hundreds of thousands of subscribers, then creating an effective email marketing program takes much more time and effort.
What type of messages will I send? If you want to send regular newsletters or sales letters, then there are many different types of software available that can help make this happen quickly and easily without any programming knowledge required on your end. On the other hand, if you want to create more complex campaigns such as contests or promotions (where users enter competitions), then this will take much more effort than sending simple newsletters and emails.
Email list size. The larger your list, the more powerful your email marketing software has to be. For example, if you have a list of 1,000 people and are trying to reach 100 of them with each new campaign, then this will take up a lot of your time and energy.
The more people on your list, the more complex it will be to build an effective campaign. If you have a small list of 100 or less subscribers, then most companies will just send out one or two emails per month with little effort. However, if you have a large mailing list with tens or hundreds of thousands of subscribers, then creating an effective email marketing program takes much more time and effort.
What type of messages will I send? If you want to send regular newsletters or sales letters, then there are many different types of software available that can help make this happen quickly and easily without any programming knowledge required on your end. On the other hand, if you want to create more complex campaigns such as contests or promotions (where users enter competitions), then this will take much more effort than sending simple newsletters and emails.