When does a brand need a revamp or a rebrand.

[Etini]

We often hear and see many brands embark on a rebranding campaign. What are the triggers that might make a rebrand necessary. Let's examine.

1) A brand might need to be revamped when it's identity has evolved overtime and the current brand doesn't reflect the shift that has happened. It surely needs a new brand identity.

2) Outdated image: The looks of a brand's identity might become old and outdated because the world have moved on from such concepts that is being used as identity. A rebrand is needed to reflect the times.

3) Negativity surrounding the previous brand: After a negative situation that kept brand in the mud, a new brand identity can help to build some positivity and help people move on from all the problems.

4) Mergers and Acquisition: When two brands are merged by virtue of acquisition or a merger, there is a need to create a new identity for the new brand created by the merger.

 

[Holicent]

Signs that a change or rebrand may be needed include when a brand fails to connect with its target audience, faces increased competition, or undergoes significant internal or external changes which include sales decline, the passage of time, or changing market conditions. The redesign may involve updating graphics, messaging, or offerings to remain relevant. Rebranding can involve completely changing the brand’s identity, including its name, logo and values, to better align with its current goals and audience preferences. There other signs too that we could watch out for but those listed above are the most common.